STATE OF THE INDUSTRY: How Local Broadcasters are Preparing for 3rd Party Cookie Deprecation & 1st Party Data Collection

When:

Thursday, October 20 | 11:30 AM - 12:15 PM

Where:

Content Theater

Open To:

All Badge Access
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Session Details

Dive into new research examining the current status and emerging opportunities for local TV and radio broadcasters focused on first party data and direct-to-consumer engagement strategies.


Speakers

Jim Brown
President
Borrell Associates

Hot Topics:
Data & Analytics
Session Type:
Case Study
Experiential Zone:
Content Theater