Radio in the Media Mix – Today and Beyond

When:

Thursday, October 20 | 3:00 PM - 3:30 PM

Where:

1E19
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Session Details

RAB hosts a conversation with a leading media agency to discuss what it takes to sell radio plans to their clients, how digital platforms have transformed expectations for the medium and the role radio plays within the plan today and the future.  You'll learn what you need to know and do to earn your station’s rightful role in the plan.


Speakers

Diana Anderson
Senior Vice President, Group Director, National Audio and Local Digital Activation
dentsu Media

Moderators

Tammy Greenberg
Senior Vice President, Business Development
Radio Advertising Bureau

Hot Topics:
Radio