Broadcasting and the Metaverse


Thursday, October 20 | 10:30 AM - 11:15 AM


Content Theater

Open To:

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Session Details

Technologies being developed as the foundation of the metaverse are driving change in the media and entertainment ecosystem. Broadcasters and content creators need to stay on top of the disruption. This session will bring together broadcast experts and immersive visual effects to address the power of augmented reality and virtual production techniques in television. How are these technologies evolving across media and entertainment? How will artificial intelligence and real-time 3D graphics be used in production? How can AR techniques enhance storytelling?

Learn about:

- Leveraging assets for multiple outputs 

- Sustainable Efficiencies in utilizing technology and preparations for virtual production. 

- Producing local broadcast experiences that engage global audiences 



Komal Bhukhanwala
Senior Art Director
CBS Sports
Tao Li
Technical producer and Supervisor
Fuse Technical Group
A.J. Wedding
Virtual Production Director
Orbital Studios


Hardie Tankersley
Reality Fabrication

Experiential Zone:
Content Theater